Why Amazon is taking over Australia’s social media platform, Twitter


Amazon’s social network has been acquired by a US company, as it looks to expand its reach in the social space.

The acquisition of social media site Twitter by Amazon is the latest in a series of moves that have seen the company push to expand in the digital sphere.

The deal is a massive move by Amazon into the social media space and marks the first time that the US giant has acquired a global company.

It comes just a few months after Amazon purchased rival social media giant LinkedIn for $26.5 billion.

Twitter, which has 1.2 billion monthly active users, is owned by Alphabet Inc. The deal was announced in September.

It will give Amazon access to Twitter’s over 3.5 million users, a bigger audience than Facebook, which Facebook acquired for $1.6 billion in October 2016.

Twitter is the fifth-most visited website on the internet and the largest social network on the planet.

The deal, which is worth $US1 billion, will allow Amazon to continue to expand the scope of its digital services, which include video streaming and Amazon’s Prime subscription service.

It also comes on the heels of another acquisition by Amazon in the same time frame, in January, that saw it buy digital retailer Zappos for $US750 million.

Zappos has been growing rapidly, reaching over 300 million monthly active visitors in its first quarter of 2018, according to comScore data.

Its acquisition of Amazon will make it the third-largest retailer in the world after Wal-Mart Stores Inc. and Amazon.

But the deal is not the only social media acquisition Amazon has made in recent months.

It acquired LinkedIn in September, as part of its purchase of the online news aggregator.