The mobile payments giant Paytm has long maintained that its web ads are a valuable revenue stream for the company, even as other platforms have tried to stop it from using ad-blocking software.
The latest move is an attempt to prevent Paytm from using Google’s AdSense network to monetize its web-based advertising, according to a report by Recode, a media outlet.
Paytm said it had been forced to use Google AdSense because it has been unable to use the AdSense payment network to offer ads for its Paytm shopping cart.
“The company is using Google Adsense for web advertising, but not all the ads appear on Paytm’s site,” a company spokesperson said in an email.
The ad network is a payment-based network, which allows advertisers to set up automated payment systems that pay the websites to promote their products.
“Google has not been able to provide Paytm with any of its ad inventory,” the spokesperson said.
Payton also announced that it would begin selling its web store in China, which was blocked by China’s government in April.
The company has also been trying to get a way to pay for ads in its other countries.
The move by Paytm is one of several Google-imposed policies that have blocked the company from using AdSense to offer its products on its shopping cart, which it also uses to advertise its other products.
The companies dispute each other’s accusations that Paytm and Google are conspiring to block their products from being used on the web.
PayTM said it does not use AdSense for its shopping carts because it can’t pay the company for ads.
“We have been working hard to provide the best possible experience to our customers.
We’re happy to continue to offer the best shopping experience, and we are committed to continuing to work with Google to ensure that they can continue to do so,” Paytm spokeswoman Kate Prakash told Recode.
Google did not immediately respond to a request for comment.